Availability of social networks as marketing instrument in esthetic surgery

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

Simulating Social Networks In Social Marketing

Community-based social marketing is a relatively new approach in marketing which makes use of social networks within communities to disseminate marketing messages in a information campaign. Agent-based models can be used as a tool for exploring the sensitivity of such campaigns to the structure of social networks within target communities. We develop an agentbased model for a social marketing c...

Influence of Social Networks in Target Marketing

Online social networks such as Facebook have shown a huge increase in the number of users. In this work, Facebook will be used as a dataset to see how social networks can be used to provide better target marketing strategies. In our work, a Facebook application was built and products were recommended by users to friends over their social networks. These recommendations are considered to be a fo...

Web 2.0, Social Networks and E-commerce as Marketing Tools

The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, to take advantage of Web 2.0 tools and sites, it is necessary to distinguish their scope and possible applica...

Marketing impact on diffusion in social networks

The paper proposes a way to add marketing into the standard threshold model of social networks. Within this framework, the paper studies logical properties of the influence relation between sets of agents in social networks. Two different forms of this relation are considered: one for promotional marketing and the other for preventive marketing. In each case a sound and complete logical system ...